Tandberg

NEW MEDIA PLANNING :: BUDGET HACKING :: WHERE TO CUT AND WHERE TO SPEND

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I want to start by stating very plainly, there is no such thing as a simple web page.  Not anymore.

Consider this, interactive new media products are living organisms that will either thrive once launched – like living creatures, if they have a healthy gestation, these things can grow strong over time leading long, healthy lives – or, if malnourished or traumatized during their incubation,  will die a slow, painful death in the petri dish.  The cost of birthing one of these “organisms” can not succeed if the stake holders don’t respect the process.

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TANDBERG – TCS Intervention :: INLET – Spinnaker 7000 :: Shoot out immeinent

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Hello gorgeous!  Just when I was ready to give up on my industry and technology partners, faith is restored… allegedly.

We shall see how the follow-through plays out in the real world, but it appears that our friends at Tandberg not only have no fear of the Nico implementing their TCS (Tandberg Content Server) and telepresence systems into our Broadcast facilities, but they SAY they will allow me to demo AND execute a “shoot out” against the INLET Spinnaker from our HD Digital Hub and “Digital Meet Me Point” Azzurro.  I did, in fact, invite “others” to participate, but companies such as Digital Rapids and Kulabyte were not interested nor would either permit a demo longer than a week, which is ridiculous.

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