insight :: the evolution of broadcast media
The first installment of this series discussed where your effort falls on the scale between Class of Service vs. Level of Effort.
In this installment we discuss where NOT to make cuts and why! I started writing this series in response to the sheer repetition of the questions I am being asked from clients new and old, who are suddenly stricken with a desire or notion of branching off into some kind of amorphous new media, interactive project:
I want to start by stating very plainly, there is no such thing as a simple web page. Not anymore.
Consider this, interactive new media products are living organisms that will either thrive once launched – like living creatures, if they have a healthy gestation, these things can grow strong over time leading long, healthy lives – or, if malnourished or traumatized during their incubation, will die a slow, painful death in the petri dish. The cost of birthing one of these “organisms” can not succeed if the stake holders don’t respect the process.