Product Reviews – Page 6

Nico McLane Launches Recession Friendly Webcast Facility in Financial District NYC

December 4, 2008 by Nico

Nico McLane, Inagueral Streaming Media All-Star

Nico McLane, Streaming Media All Star and producer in NYC launches services for Financial District studios, partnered with AmericanMovieCo.com and iAxsis to deliver live HD Broadcasts to satellite and to the web.

New York City, New York (Press Release) December 4^th, 2008 – Nico McLane has announced today the launch of premium streaming media services in New York City’s Financial District; with expert advisory, streaming media has the potential to provide substantial savings for large and medium sized corporations in many of their communication and marketing efforts, a critical consideration in the current economy; the streaming team, led by McLane specializes in budget conscious production, planning and delivery based on unique, customized ROI assessments for each client.

The facility supports live HD Satellite Broadcasts (National and International), media tours, Fortune 500 Quarterly Earnings Announcements, Press Conferences, eLearning sessions and provides professional services including live webcasts, media portal design and development and much more.

RESEARCH PROJECT:: VIDEO SEO :: SHOW ME THE SAUCE

December 1, 2008 by Nico

There is a lot of noise lately regarding how video content and SEO work together – there are many companies evangelizing their ‘wares to the hungry marketers of such video property; however, I don’t believe any of it for a second – it’s not working as advertised.

Recently I sat through a demo of a product that promised enhanced search-ability for video content that was essentially “tagged” by their product. At the end of the demo, I asked if we could examine how the tagging impacted the SEO of the client sites we looked at, using organic keywords that pertained to the video content we had just reviewed.

They proceeded to “plant” ordered keywords into Google to show how their tagged video appeared magically – with a rigid set of keywords that no human would “organically” input for a search. Having said that, the tagged video did not come up first nor did it come up as a prioritized web asset with more or less relevance than any other web page that pertained to the keyword set they used.

The tagged video appeared third and had no special indicator that this was a link to video enhanced web content.

On Google the special video category is relegated to video content originating from YouTube, so many of the products and “specialists” out there on VIDEO SEO are just going to post clips on YouTube and point back to the client website – so save your money and do it yourself.

Google search for interviews with Madonna

Here is an example, if I do a search for keywords “interviews with madonna” on Google, I get the quick drop down from the homepage that tell me there are over 4 million results that have relevance.

Accordent Technologies :: Multicast Slides In-Stream :: REALLY!!

November 12, 2008 by Nico

The newly released Accordent Multicast In-stream Technology is a “breakthrough that enables large organizations to leverage multicast-enabled networks to deliver high-quality streaming video with synchronized slides and graphics as a single, compressed stream. “ I was contacted by the team at Accordent and led through an early demo with my old pal Mike Lorenz, Co-Founder and Chief Technology Officer (& fellow streaming media All-Star)!