video seo

Video SEO

NEW MEDIA PLANNING :: BUDGET HACKING :: WHERE TO CUT AND WHERE TO SPEND

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I want to start by stating very plainly, there is no such thing as a simple web page.  Not anymore.

Consider this, interactive new media products are living organisms that will either thrive once launched – like living creatures, if they have a healthy gestation, these things can grow strong over time leading long, healthy lives – or, if malnourished or traumatized during their incubation,  will die a slow, painful death in the petri dish.  The cost of birthing one of these “organisms” can not succeed if the stake holders don’t respect the process.

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NETFLIX :: NOW HIRING :: BETWEEN THE LINES

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Netflix
Netflix

I discovered a NetFlix job posting for the role of Director of Encoding Operations on the StreamingMedia.com job board – I decided to red-line the job post with the dialogue as I heard it play out in my head –  There is a true irony about the timing and wording of their post, especially in light of the recent announcement Chief Executive Officer Reed Hastings made, “Netflix Inc. may allow customers to pay solely for online-video streaming by late this year or 2010 as more viewers watch content directly from the Internet“.  I suppose they have to get it working first though…

The special “skill set” as described is foreboding, to say the least – but jobs are tight and it seems like they are hiring,  so go for it if you qualify.

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Secret Sauce :: VIDEO SEO :: Tastes great! Less Filling!

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It was an exhaustive journey into the realm of SEO. I spent a lot of time in WebEx sessions and engaged on my own traveling the paths of the end user to discover video on-line. I asked myself a lot of questions, went a step further and really tried to listen to some experts for guidance. I’d like to thank Mark Robertson publisher and founder of ReelSEO for his patience and enthusiasm, Accordent Technolgy’s for being my Enterprise go-to guys/gals and EveryZing that let me get inside their product and their minds!