I want to start by stating very plainly, there is no such thing as a simple web page. Not anymore.
Consider this, interactive new media products are living organisms that will either thrive once launched – like living creatures, if they have a healthy gestation, these things can grow strong over time leading long, healthy lives – or, if malnourished or traumatized during their incubation, will die a slow, painful death in the petri dish. The cost of birthing one of these “organisms” can not succeed if the stake holders don’t respect the process.