In addition to search and usability enhancements, updated features include:
Tuning in to Video Profiles: Business video profiles found across tens of thousands of category and local geography combinations on YELLOWPAGES.COM and on the YELLOWPAGES.COM YouTube™ Channel are now easily accessible from the YPmobile App, giving advertisers another way to interact with consumers while on the go. According to Nielsen, 37 percent of iPhone owners watch video on their phone and are six times as likely to view video compared to the typical wireless subscriberi.
Pay Per Call Ads: AT&T Interactive’s Pay Per Call® advertisers now have the opportunity to be featured with their ads displayed at the top of relevant business search results on the YPmobile App. While YELLOWPAGES.COM subscription advertisers already have the opportunity to be distributed across AT&T Interactive’s mobile applications, adding featured placement for Pay Per Call® advertisers leverages a unique opportunity to monetize the mobile local channel and offer businesses a cost-effective way to connect with mobile consumers.
Mobile access to video profiles adds significantly to the convenience of the YPmobile App and offers users the opportunity to easily explore businesses and events around them. The App’s Browse tab makes it easy to find local businesses within categories such as Restaurants, Banks and Coffee – as well as identify the nearest location of well-known brands. These businesses and services, such as AT&T Wi-Fi Hotspots, are easily accessed with a simple tap on their icon – offering directions and other need-to-know information. In addition, the App’s unique Events tab continues to offer users a convenient way to find local events. Once a Plan has been created, users can easily Share with friends – and get on the road with integrated maps.
The YPmobile App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
These new features and enhancements support further growth on the mobile platform and follow a 250 percent increase in searches across AT&T Interactive’s mobile local networkii. The aggressive focus on mobile has also led to a notable increase in overall reach. According to a study conducted by comScore, YELLOWPAGES.COM experienced an industry-leading increase in audience with the addition of mobile website activityiii in comparison to other leading search engines.